Secure Web Addressability Network (SWAN)

Try these example publishers.

New Pork Limes Biscuit News Current Bun Pop Up

Supported by:

Everyone wants enhanced transparency & accountability of the data processing associated with web activity.


  • Enhanced transparency and ease of understanding
  • Persist personalization choices - addresses consent fatigue
  • Enable right to be forgotten


  • Effective engagement
  • Optimize advertising yield
  • Ensure others do not appropriate publisher brand or data


  • Optimize cross-publisher effectiveness
  • Ensure publishers deliver what marketers purchased

SWAN is the project that combines SWIft and OWID to provide a powerful advertising network.

SWIft enables information to be shared across domains on any web browser.

Open Web ID schema provides cryptographically verifiable identifiers to support audit and provide a trusted network of suppliers.